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Buick Verano Takes on Lexus and Acura

The Buick Verano, which arrives in showrooms in December, will take on luxury  compact cars such as the Lexus IS 250 and the Acura TSX. But with a starting  price at $23,470, including shipping, the Verano goes for $6,000 to $10,000 less than those vehicles.

The basics: The Verano will be Buick’s third all-new or redesigned  entry to the U.S. market in the past three years, joining the Regal midsize sedan and LaCrosse sedan. GM already sells a version of the Verano in China as the Buick Excelle.

GM is emphasizing amenities and refinement to convince mainstream compact  buyers that the Verano warrants a price tag that starts above $20,000–and to  turn the heads of traditional import customers who would typically spend far  more.

“Quiet” is the watchword for Buick marketers. GM says the Verano, packed with  loads of noise-reducing features, has a quieter interior than the Lexus or Acura.

Notable features: A 2.4-liter Ecotec engine is combined with a  six-speed automatic transmission and will get an expected 31 mpg on the highway.  GM says a manual 2.0-liter turbo is planned for the 2013 model. The Verano is built on the same platform as the Cruze. Other standard features to set Verano apart include Buick’s new IntelliLink infotainment system with 7-inch,  high-resolution color display and a Bose sound system.

What Buick says: “The goal from the beginning was a baby LaCrosse,”  Danowski says. “It’s for people who don’t need LaCrosse’s size but still want  the amenities and refinement.”

The market: Buick is targeting both ends of the buying spectrum:  20-something professionals, as well as empty nesters who may want to downsize  but still get a plush interior and smooth ride. But some Buick dealers worry  about overlap in a lineup that has three vehicles that start under $30,000.

The skinny: IHS analyst Aaron Bragman says the Verano “has the refinement and feel of a luxury car. It feels substantial.” He adds: “Its  success will depend on how well they can sell Buick as a luxury brand.”

The Buick Verano will arrive in December – be one of the first to test drive this new classic – call Coulter Tempe today.  480-940-6000.


November 12, 2011 - Posted by | Buick, Coulter Tempe, New Car Specials | , , , , , , ,

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