Coulter Motor Company

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New Cadillac ATS to Challenge BMW

General Motors Co. says it will unveil four new vehicles at the North American International Auto Show in January, including a new Cadillac that it hopes will take the fight to BMW.

The 2013 Cadillac ATS is an all-new, compact, rear-wheel-drive sedan, said Mary Barra, vice president of global product development for GM.

“The ATS is really a crucial part of our Cadillac strategy,” she told reporters on Friday at an Automotive Press Association luncheon.

“It enters one of the biggest segments in the global luxury industry, both from a volume and from an importance perspective. It’s a segment, it’s well-known, that’s dominated by German cars — including the BMW 3-series, the Mercedes C-class and the Audi A4. And we believe we’ve developed a compelling and convincing new challenger.”

The ATS will be built in Lansing at GM’s Grand River assembly plant. It is based on an entirely new rear-wheel-drive architecture that will also provide the foundation for other future products.

We are excited to showcase the Cadillac ATS and look forward to seeing it dominate on the road!


December 7, 2011 - Posted by | Cadillac, Coulter Tempe | , , , , ,

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