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Cadillac Plans String Of New Models After XTS

As bright futures go, Cadillac isn’t a bad place to be right now. From a scant three models today — SRX crossover; CTS compact sedan and Escalade SUV — it’s planning a steady cadence of new introductions sure to broaden its share of the luxury market.

The first of the new breed to show up in American showrooms will be the new XTS midsize-to-large sedan this summer. It’s the first Caddy to get the brand’s signature technology product, the CUE infotainment system. It’s the first, as far as we can tell, with a system that can recognize hand gestures and easily flip images and functions between the navigation screen on the center stack and the instrument panel right in front of the driver.

Next will come the small, entry-level luxury ATS; a refreshed CTS, Cadillac’s hit small sedan; then the XLS extended-range electric sedan and after that, a new Escalade SUV, according to Cadillac’s marketing leader, Don Butler. For the moment, he won’t talk about timing. But the lineup should assure a strong presence in the tough luxury market for one of its best-known brands.

Expect a few surprises: Cadillac is still being coy about whether it will introduce a big, American luxury barge larger than the XTS. It’s been proudly showing its concept of one, the stunning Ciel, that first showed up last summer at Pebble Beach and had hit every auto show, including China’s, since.

With the XTS arriving in our showroom in less than three weeks, be one of the first to come and experience this new Cadillac model of luxury!


May 25, 2012 - Posted by | Cadillac, Coulter Tempe | , , , , , ,

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