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GM Expands Military Discount in Honor of Veteran’s Day

Today is Veteran’s Day, and General Motors is marking this year’s holiday with an expansion of its Military Discount Program. Formerly available to active duty and retired service members, reservists and spouses, but as of now any veteran can take advantage of the program up to a year after his or her discharge. The military discount can be applied to most Buick and GMC vehicles on top of other incentives.
Previously available only to active duty, reservists, retired service members and their spouses, GM has broadened the discount program – effective immediately – to include veterans within a year after discharge.
“We wanted to accommodate the large numbers of returning veterans from Iraq and Afghanistan and the impending draw down of service members from all branches,” said Linda Stouffer, GM marketing manager for vehicle purchase programs. “The GM Military Discount Program is just one way we thank the millions of servicemen and women struggling to balance the needs of their families and service to their country.”
Most Buick and GMC models are eligible for military preferred pricing, which can be combined with other incentives including GM Card points. To participate, veterans show a copy of their DD214 (discharge papers) to a participating dealer. All branches of the U.S. armed services are eligible: Air Force, Army, Navy, Marine Corps, Coast Guard and National Guard.
With nearly 5,000 military veteran employees, General Motors’ support for the United States armed forces spans generations. The GM Military Discount program offers the industry’s best discounts on most Buick and GMC vehicles for active duty, reserves, veterans (within one year of discharge date) and retirees and spouses of the U.S. Air Force, Army, Navy, Marine Corps, Coast Guard and National Guard. GM also is a proud sponsor of the U.S. Chamber of Commerce’s Hiring Our Heroes initiative aimed at finding meaningful employment for veterans transitioning to civilian life. GM’s military community can be found on Facebook.


November 12, 2012 - Posted by | Buick, GMC Trucks | , , , , ,

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