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The ELR Wins Tech Award

Cadillac has won a rather impressive award…the 2014 Green Car Technology Award.

“Cadillac has cleverly evolved a common electric-drive efficiency system into an intriguing feature that adds a new dimension to the driving experience,” said Ron Cogan, editor and publisher of Green Car Journal and, in a statement.

It’s called Re-gen on Demand.

Cadillac ELR

Like most regenerative braking systems in hybrid and electric vehicles, the ELR’s electric motor recovers otherwise wasted energy while braking. The power goes right back into the battery. ELR’s system is different because it allows the driver to engage the stored regenerated energy by pushing the steering-wheel paddles. The ELR is Cadillac’s new plug-in car.

Cogan says Re-gen on Demand enhances driving dynamics. It induces re-gen drag that allows decelerating before turns. Drivers often don’t need to brake. The engine does it for them.

“Regen on Demand is one of the key systems enabling the Cadillac ELR to merge performance with efficiency in a dynamic new way,” said Jim Vurpillat, director of emerging markets at Cadillac, in a statement. “Putting regenerative braking at the driver’s fingertips supports the ELR’s 340-mile total driving range while also adding a fun-to-drive element.”

In winning the award, Cadillac ELR beat Acura Sport Hybrid’s SH-AWD powertrain; Audi’s 3-liter TDI clean diesel engine; BMW’s i3 carbon fiber reinforced plastic passenger cell; Ford’s 1-liter EcoBoost engine; Honda Accord’s plug-in powertrain; Hyundai’s hydrogen fuel cell; Mazda’s i-ELOOP brake energy regeneration system; Porsche’s plug-in hybrid powertrain; and Ram’s 3-liter EcoDiesel engine.


January 27, 2014 - Posted by | Uncategorized

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